Inspire, Create, Innovate

Building creativity into communications makes for more memorable, more effective, and more actionable communications. Advertising legend Bill Bernbach was dead-on when he said, "You can't bore people into buying your product." Back when founder Chris Labash was a creative director, he used to regularly conduct creativity workshops for the agency's clients. We've built many of those concepts into this course.

Subjects Covered

• What if your message had to be a 30-second commercial?
• Start with substance, but then absolutely add style
• Writing creatively
• Color versus black-and-white: there's actually a time for both
• How to tell a good story

Class Size

Minimum 6 per class. Large groups will be divided into small sections to provide more effective one on one training.

Format

In order to fit with your organization's needs the class may be taught as a one or two day event.

Course Fees

$595 per person per day.